Face of the Month in Osaka, Kobe and Kyoto, Japan



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Face of the Month
::::No.24::::

 

Q1. What is your name?

Duane Levi

Q2. Where are you originally from?

Chapel Hill, North Carolina USA. But my hometown in Japan is Yamaguchi Prefecture.

Q3. How long have you been in Japan?

Since April, 2001.

Q4. What are you into at the moment?

I do lot's of things to stay busy. I have my cycling season from March -October that takes me to various places in Japan. I have my job that takes up most of my time. I belong to an English Rakugo group (traditional Japanese comedy)that performs in the Kansai area. Also, I'm married and my wife stays busy as well, so we take time out and plan things to do together.

Q5. What do you do in Japan?

I run my music company, Shalestone Music (http://shalestonemusic.jp) as well as teach company and business classes.




 


Standup Comedy Japan



Q6. How did you start it? (Is the Music industry in Japan similar to the US?)

I started it mostly as a PA and mobile recording company in North Carolina in 1993, but after I relocated to Osaka in 2004 I found that I'd have to change my focus. Basically the things I did in America (build road cases for instruments, PA system rental for parties, mobile recording) couldn't be done here in Japan. Things work on a much smaller scale here compared to the US as far as mobile music production, so I had to come up with a new plan. After doing almost 2 years of research, I came upon the idea of basically becoming a booking agent and tour manager for musicians interested in performing in Japan . . . and things have taken off from there.

Q7. Is it a big challenge for you to have your own business in Japan? Tell me about it.

Not really. Business is business, making money is the main goal and if you can't do that then you lose, no matter what country you live in. I've been in the music industry for many years and very little has changed as far as business attitudes. One big thing I've learned from living in Japan and doing business here though, is the value of customer service and putting the customer ahead of your own sense of pride. It really does make a difference.
The biggest challenge I face in what I'm doing however, is trying to convince a culture of Japanese musicians that there is a better way for independent musicians to go about playing live music than what they are doing now. It has been extremely difficult to get people to understand what I'm doing and to come along.

Q8. Any funny/horrible stories while you've been in business in Japan?

Besides making lots of mistakes and losing a large amount of money with the first artist I set up a tour for, no nothing in particular.

Q9. Do you have any advice for foreigners interested in starting their own business in Japan?

Yes.
1 Understand and be familiar with Japanese culture
2 To be taken seriously, know your own business in & out
3 Be familiar with or ready to learn about the Japanese business culture
4 If you want your business to develop faster learn Japanese, both writing & speaking, at least at a conversational level
5 You will need a large amount of confidence, in yourself and in your work.

Q10. What are your goals for future?

I am looking to create a network for independent musicians, both inside & outside of Japan that will enable them to perform live shows, make money, have a great time and build a fan base that they can continue to grow without the help of big record companies.

Q11. What is your favorite Japanese proverb?

Saru no hito mane (Monkey see, monkey do)

Q12. Message to WhyNot!? users!

WhyNot!? Japan is a great way to meet people, both online and at events. For those of you who say, ''I'm shy. I don't want to go by myself,'' I say ''Get up, put on your shoes and go for it!'' It's almost always more fun than sitting at home.

 



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